The product something that can be offered to meet the needs or desire .The product is everything that can be offered by producers asked, sought, bought, used, or consumed by the market. Products offered include physical goods, services, place, and ideas. The purpose of this study to analyze the marketing strategies used in marketing milk Entrasol At PT. Kalbe Nutritional Pekanbaru. This study uses accidental sampling with a sample size of 120 people. Methods of data analysis using descriptive method by collecting, classifying and tabulating data. The result is the factors that led to increased realization of the target marketing of dairy products Entrasol at. Kalbe Nutritionals Pekanbaru (1) a factor in terms of product quality, packaging, sizes and kinds are good (2) factors that led to increased price realization penteapan marketing terms, the price of competitors and compliance with quality price is appropriate. (3) promotion factor in terms of advertising, personal selling and sales promotion are excellent. (4) and the factors of competitors in terms of the threat of new entrants and competition brand, product Entrasol expressed interest. This is leading to an increasing realization of the target marketing of dairy products Entrasol at. Kalbe Nutritionals Pekanbaru in years 2014-2015.
展开▼
